Business valuation

Having evaluated and brokered hundreds of businesses, John is an expert in business valuation.


John has evaluated thousands of business over his 30-year career. He has assisted both sellers and buyers and knows the process inside and out.


John has assisted both buyers and sellers of businesses, as well as financial institutions and agents giving him a full understanding of the process and methods to evaluate businesses.

Local Knowledge

John has been brokering New Mexican businesses for over 30 years. He has deep knowledge of the local market and a network of contacts to get the job done.

Valuations for any need

Whether you want to list your business for sale or not, John has over 30 years of experience buying and selling New Mexican businesses, giving him expansive expertise on the process, the local market pricing structure and can give you the most accurate valuation.

John is called upon to complete information for:

  • Purchasing a businesses
  • Selling a business
  • Financing a business
  • Expansion planning
  • Dispute resolution
  • Transference of the business through gifts and estates
  • And more



"I have known and worked with John Lastra since the early 1990’s. What I have always liked about John is his desire for all parties to have a favorable outcome (win-win) while protecting and advising his client(s) on both a professional and personal level. A significant portion of his activity involves sole proprietors, partnerships or small/medium sized businesses. These, in a lot of cases, are the first and maybe only time the owner(s) will buy or sell a company. This requires a special perspective keeping both the transaction and the personal side in focus. In most cases it requires additional energy, effort, time and some hand-holding. John works hard to accomplish this task and, from my personal experience, is successful at accomplishing this task."

Chuck Travelstead


"Our overall experience with John Lastra as the broker for the sale of our home improvement business was excellent. He was extremely knowledgeable and gave us valuable advice regarding our options for selling using owner financing or to a cash buyer via an SBA loan. John began the process by collecting all of our financial information and using various established methods to come up with a value for the business. He actually had a couple of buyers he was representing that were looking for a home improvement business and we had multiple offers within a week and sold it in a month.

John Lastra was very professional during the entire process and was an excellent negotiator between the seller and buyer being fair to both sides. He has a very calm demeanor that was helpful throughout the process.

We would both highly recommend John Lastra as a broker to any future seller or buyer of a business. He is a very experienced broker who is trustworthy and achieves excellent results for his clients."

Eric & Heather Wortman